{"id":1402,"date":"2026-08-31T02:52:18","date_gmt":"2026-08-31T02:52:18","guid":{"rendered":"https:\/\/ljcryer.domains.skidmore.edu\/?page_id=1402"},"modified":"2026-08-31T04:29:57","modified_gmt":"2026-08-31T04:29:57","slug":"portfolio-3","status":"publish","type":"page","link":"https:\/\/ljcryer.domains.skidmore.edu\/?page_id=1402","title":{"rendered":"Portfolio 3"},"content":{"rendered":"

[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#F7F5ED” hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.27.6″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_heading title=”My Work” _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content” title_font=”Poppins|700|||||||” title_text_align=”left” title_font_size=”49px” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”-16px|||||”]<\/p>\n

A collection of my work across brand strategy, graphic design, product design, and visual storytelling.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#F7F5ED” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Polar Athletics” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Building a brand for female athletes” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h5″ title_font=”Poppins|600|||||||” title_font_size=”20px” title_letter_spacing=”-0.04em” title_line_height=”1.4em” custom_margin=”||0px||false|false” hover_enabled=”0″ title_font_size_tablet=”16px” title_font_size_phone=”14px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][et_pb_heading title=”Founder & Designer” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_text_color=”gcid-heading-color” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#16264a” _builder_version=”4.27.6″ _module_preset=”_initial” link_font=”||||on||||” link_text_color=”#16264a” quote_font=”Poppins|600|||||||” quote_text_color=”#000000″ quote_font_size=”24px” quote_letter_spacing=”-0.04em” quote_line_height=”1.6em” header_font=”Poppins|500|||||||” header_font_size=”72px” header_letter_spacing=”-0.05em” header_line_height=”1.2em” header_2_font=”Poppins|500|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.05em” header_2_line_height=”1.2em” header_3_font=”Poppins|500|||||||” header_3_font_size=”36px” header_3_letter_spacing=”-0.05em” header_3_line_height=”1.2em” header_4_font=”Poppins|600|||||||” header_4_font_size=”24px” header_4_letter_spacing=”-0.04em” header_4_line_height=”1.6em” header_5_font=”Poppins|600|||||||” header_5_font_size=”20px” header_5_letter_spacing=”-0.04em” header_5_line_height=”1.4em” header_6_font=”Poppins|600|||||||” header_6_font_size=”16px” header_6_letter_spacing=”-0.03em” header_6_line_height=”1.4em” quote_font_size_tablet=”16px” quote_font_size_phone=”15px” quote_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|desktop” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Founded Polar Athletics to create better equipment for female athletes. Conducted market research with athletes and industry professionals, translated insights into product concepts and prototypes, and developed the brand and investor pitch materials.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”View Project” _builder_version=”4.25.0″ _module_preset=”_initial” custom_button=”on” button_text_size=”14px” button_text_color=”#16264a” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#16264a” button_border_radius=”0px” button_font=”Poppins|600|||||||” custom_padding=”12px|24px|12px|24px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ljcryer.domains.skidmore.edu\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-30-at-11.43.51-PM.png” title_text=”Screenshot 2026-08-30 at 11.43.51\u202fPM” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The Bay Club Company” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Designing an event campaign that drove registration” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h5″ title_font=”Poppins|600|||||||” title_font_size=”20px” title_letter_spacing=”-0.04em” title_line_height=”1.4em” custom_margin=”||0px||false|false” title_font_size_tablet=”16px” title_font_size_phone=”14px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Associate” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_text_color=”gcid-heading-color” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#16264a” _builder_version=”4.27.6″ _module_preset=”_initial” link_font=”||||on||||” link_text_color=”#16264a” quote_font=”Poppins|600|||||||” quote_text_color=”#000000″ quote_font_size=”24px” quote_letter_spacing=”-0.04em” quote_line_height=”1.6em” header_font=”Poppins|500|||||||” header_font_size=”72px” header_letter_spacing=”-0.05em” header_line_height=”1.2em” header_2_font=”Poppins|500|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.05em” header_2_line_height=”1.2em” header_3_font=”Poppins|500|||||||” header_3_font_size=”36px” header_3_letter_spacing=”-0.05em” header_3_line_height=”1.2em” header_4_font=”Poppins|600|||||||” header_4_font_size=”24px” header_4_letter_spacing=”-0.04em” header_4_line_height=”1.6em” header_5_font=”Poppins|600|||||||” header_5_font_size=”20px” header_5_letter_spacing=”-0.04em” header_5_line_height=”1.4em” header_6_font=”Poppins|600|||||||” header_6_font_size=”16px” header_6_letter_spacing=”-0.03em” header_6_line_height=”1.4em” quote_font_size_tablet=”16px” quote_font_size_phone=”15px” quote_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|desktop” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Worked with a small team to plan and market a member event at The Bay Club San Francisco. Designed the promotional flyer and supporting visuals used to drive awareness and registration.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”View Project” _builder_version=”4.25.0″ _module_preset=”_initial” custom_button=”on” button_text_size=”14px” button_text_color=”#16264a” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#16264a” button_border_radius=”0px” button_font=”Poppins|600|||||||” custom_padding=”12px|24px|12px|24px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ljcryer.domains.skidmore.edu\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-30-at-11.58.36-PM.png” title_text=”Screenshot 2026-08-30 at 11.58.36\u202fPM” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Anthropic” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Translating business analysis into a strategy presentation” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h5″ title_font=”Poppins|600|||||||” title_font_size=”20px” title_letter_spacing=”-0.04em” title_line_height=”1.4em” custom_margin=”||0px||false|false” title_font_size_tablet=”16px” title_font_size_phone=”14px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Strategy Consultant” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_text_color=”gcid-heading-color” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#16264a” _builder_version=”4.27.6″ _module_preset=”_initial” link_font=”||||on||||” link_text_color=”#16264a” quote_font=”Poppins|600|||||||” quote_text_color=”#000000″ quote_font_size=”24px” quote_letter_spacing=”-0.04em” quote_line_height=”1.6em” header_font=”Poppins|500|||||||” header_font_size=”72px” header_letter_spacing=”-0.05em” header_line_height=”1.2em” header_2_font=”Poppins|500|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.05em” header_2_line_height=”1.2em” header_3_font=”Poppins|500|||||||” header_3_font_size=”36px” header_3_letter_spacing=”-0.05em” header_3_line_height=”1.2em” header_4_font=”Poppins|600|||||||” header_4_font_size=”24px” header_4_letter_spacing=”-0.04em” header_4_line_height=”1.6em” header_5_font=”Poppins|600|||||||” header_5_font_size=”20px” header_5_letter_spacing=”-0.04em” header_5_line_height=”1.4em” header_6_font=”Poppins|600|||||||” header_6_font_size=”16px” header_6_letter_spacing=”-0.03em” header_6_line_height=”1.4em” quote_font_size_tablet=”16px” quote_font_size_phone=”15px” quote_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|desktop” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Analyzed Anthropic\u2019s competitive position and developed a business strategy recommendation as part of a senior capstone project. Worked with a team to translate research, analysis, and strategic recommendations into a clear visual presentation.<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_text=”View Project” _builder_version=”4.25.0″ _module_preset=”_initial” custom_button=”on” button_text_size=”14px” button_text_color=”#16264a” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#16264a” button_border_radius=”0px” button_font=”Poppins|600|||||||” custom_padding=”12px|24px|12px|24px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ljcryer.domains.skidmore.edu\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-30-at-11.49.57-PM.png” title_text=”Screenshot 2026-08-30 at 11.49.57\u202fPM” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Teeny Bite Bakery” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Exploring how a new business could differentiate itself through brand positioning” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h5″ title_font=”Poppins|600|||||||” title_font_size=”20px” title_letter_spacing=”-0.04em” title_line_height=”1.4em” custom_margin=”||0px||false|false” title_font_size_tablet=”16px” title_font_size_phone=”14px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Brand Consultant” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_text_color=”gcid-heading-color” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#16264a” _builder_version=”4.27.6″ _module_preset=”_initial” link_font=”||||on||||” link_text_color=”#16264a” quote_font=”Poppins|600|||||||” quote_text_color=”#000000″ quote_font_size=”24px” quote_letter_spacing=”-0.04em” quote_line_height=”1.6em” header_font=”Poppins|500|||||||” header_font_size=”72px” header_letter_spacing=”-0.05em” header_line_height=”1.2em” header_2_font=”Poppins|500|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.05em” header_2_line_height=”1.2em” header_3_font=”Poppins|500|||||||” header_3_font_size=”36px” header_3_letter_spacing=”-0.05em” header_3_line_height=”1.2em” header_4_font=”Poppins|600|||||||” header_4_font_size=”24px” header_4_letter_spacing=”-0.04em” header_4_line_height=”1.6em” header_5_font=”Poppins|600|||||||” header_5_font_size=”20px” header_5_letter_spacing=”-0.04em” header_5_line_height=”1.4em” header_6_font=”Poppins|600|||||||” header_6_font_size=”16px” header_6_letter_spacing=”-0.03em” header_6_line_height=”1.4em” quote_font_size_tablet=”16px” quote_font_size_phone=”15px” quote_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|desktop” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Worked with Teeny Bite Bakery, a new Saratoga-based business, to explore how the brand could differentiate itself in the market. Developed multiple brand positioning strategies based on customer and competitive research and presented the final concepts to the founder.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”View Project” _builder_version=”4.25.0″ _module_preset=”_initial” custom_button=”on” button_text_size=”14px” button_text_color=”#16264a” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#16264a” button_border_radius=”0px” button_font=”Poppins|600|||||||” custom_padding=”12px|24px|12px|24px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ljcryer.domains.skidmore.edu\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-30-at-11.39.12-PM.png” title_text=”Screenshot 2026-08-30 at 11.39.12\u202fPM” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#FFFFFF” hover_overlay_color=”rgba(22,38,74,0.7)” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#F7F5ED” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” max_width=”1280px” border_color_all=”rgba(0,0,0,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Skidmore College” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Exploring new positioning opportunities for an established brand” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h5″ title_font=”Poppins|600|||||||” title_font_size=”20px” title_letter_spacing=”-0.04em” title_line_height=”1.4em” custom_margin=”||0px||false|false” title_font_size_tablet=”16px” title_font_size_phone=”14px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Brand Consultant” _builder_version=”4.27.6″ _module_preset=”_initial” title_level=”h4″ title_font=”Poppins|600|||||||” title_text_color=”gcid-heading-color” title_font_size=”14px” title_line_height=”1.6em” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-heading-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#16264a” _builder_version=”4.27.6″ _module_preset=”_initial” link_font=”||||on||||” link_text_color=”#16264a” quote_font=”Poppins|600|||||||” quote_text_color=”#000000″ quote_font_size=”24px” quote_letter_spacing=”-0.04em” quote_line_height=”1.6em” header_font=”Poppins|500|||||||” header_font_size=”72px” header_letter_spacing=”-0.05em” header_line_height=”1.2em” header_2_font=”Poppins|500|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.05em” header_2_line_height=”1.2em” header_3_font=”Poppins|500|||||||” header_3_font_size=”36px” header_3_letter_spacing=”-0.05em” header_3_line_height=”1.2em” header_4_font=”Poppins|600|||||||” header_4_font_size=”24px” header_4_letter_spacing=”-0.04em” header_4_line_height=”1.6em” header_5_font=”Poppins|600|||||||” header_5_font_size=”20px” header_5_letter_spacing=”-0.04em” header_5_line_height=”1.4em” header_6_font=”Poppins|600|||||||” header_6_font_size=”16px” header_6_letter_spacing=”-0.03em” header_6_line_height=”1.4em” quote_font_size_tablet=”16px” quote_font_size_phone=”15px” quote_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”20px” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|desktop” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|desktop” header_5_font_size_tablet=”16px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”15px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Worked with Skidmore College\u2019s marketing department to develop two new brand positioning strategies. Selected to present the strategies and recommendations to members of the College\u2019s marketing team.<\/p>\n

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A collection of artwork created outside of my professional and academic work. Painting and drawing have given me another way to explore color, composition, texture, and visual storytelling.<\/p>\n

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lialacryer@gmail.com<\/h3>\n

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A collection of my work across brand strategy, graphic design, product design, and visual storytelling.Founded Polar Athletics to create better equipment for female athletes. Conducted market research with athletes and industry professionals, translated insights into product concepts and prototypes, and developed the brand and investor pitch materials.Worked with a small team to plan and market […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1402","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1402"}],"version-history":[{"count":5,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/1402\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/1402\/revisions\/1420"}],"wp:attachment":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}