{"id":1402,"date":"2026-08-31T02:52:18","date_gmt":"2026-08-31T02:52:18","guid":{"rendered":"https:\/\/ljcryer.domains.skidmore.edu\/?page_id=1402"},"modified":"2026-09-14T18:36:50","modified_gmt":"2026-09-14T18:36:50","slug":"portfolio-3","status":"publish","type":"page","link":"https:\/\/ljcryer.domains.skidmore.edu\/?page_id=1402","title":{"rendered":"My Portfolio"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2C2C54&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||70px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;My Work&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Poppins|600|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#EBEBEB&#8221; title_font_size=&#8221;72px&#8221; scroll_fade_enable=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;A collection across brand strategy, graphic design, product design, and visual storytelling.&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Poppins|500|||||||&#8221; title_text_color=&#8221;#EBEBEB&#8221; scroll_fade_enable=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EBEBEB&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.6&#8243; 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_builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Polar Athletics: Building a brand for female athletes&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;Poppins|600|||||||&#8221; title_text_color=&#8221;#2C2C54&#8243; title_font_size=&#8221;20px&#8221; title_letter_spacing=&#8221;-0.04em&#8221; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; title_font_size_tablet=&#8221;16px&#8221; title_font_size_phone=&#8221;14px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Founder &#038; Designer&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Poppins|500|||||||&#8221; title_text_color=&#8221;#2C2C54&#8243; 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header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; header_5_font_size_tablet=&#8221;16px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;15px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Developed a hockey equipment brand and product concepts designed around female athletes.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/ljcryer.domains.skidmore.edu\/?page_id=699&#8243; 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_builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#2C2C54&#8243; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#16264a&#8221; quote_font=&#8221;Poppins|600|||||||&#8221; quote_text_color=&#8221;#000000&#8243; quote_font_size=&#8221;24px&#8221; quote_letter_spacing=&#8221;-0.04em&#8221; quote_line_height=&#8221;1.6em&#8221; header_font=&#8221;Poppins|500|||||||&#8221; header_font_size=&#8221;72px&#8221; header_letter_spacing=&#8221;-0.05em&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Poppins|500|||||||&#8221; header_2_font_size=&#8221;52px&#8221; header_2_letter_spacing=&#8221;-0.05em&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Poppins|500|||||||&#8221; header_3_font_size=&#8221;36px&#8221; header_3_letter_spacing=&#8221;-0.05em&#8221; header_3_line_height=&#8221;1.2em&#8221; header_4_font=&#8221;Poppins|600|||||||&#8221; header_4_font_size=&#8221;24px&#8221; header_4_letter_spacing=&#8221;-0.04em&#8221; header_4_line_height=&#8221;1.6em&#8221; header_5_font=&#8221;Poppins|600|||||||&#8221; header_5_font_size=&#8221;20px&#8221; header_5_letter_spacing=&#8221;-0.04em&#8221; header_5_line_height=&#8221;1.4em&#8221; header_6_font=&#8221;Poppins|600|||||||&#8221; header_6_font_size=&#8221;16px&#8221; header_6_letter_spacing=&#8221;-0.03em&#8221; header_6_line_height=&#8221;1.4em&#8221; scroll_fade_enable=&#8221;on&#8221; quote_font_size_tablet=&#8221;16px&#8221; quote_font_size_phone=&#8221;15px&#8221; quote_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; 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_builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;Poppins|600|||||||&#8221; title_text_color=&#8221;#2C2C54&#8243; title_font_size=&#8221;20px&#8221; title_letter_spacing=&#8221;-0.04em&#8221; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; title_font_size_tablet=&#8221;16px&#8221; title_font_size_phone=&#8221;14px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Business Strategy Capstone \u00b7 Skidmore College&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Poppins|500|||||||&#8221; title_text_color=&#8221;#2C2C54&#8243; title_font_size=&#8221;14px&#8221; title_line_height=&#8221;1.6em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|-12px|10px||false|false&#8221; 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header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; header_5_font_size_tablet=&#8221;16px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;15px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"2415\" data-end=\"2659\" class=\"PDq2pG_selectionAnchorContainer\">Worked with a team to analyze Anthropic\u2019s competitive position and develop a strategy for the company moving forward. I led the presentation design, translating our research and recommendations into a clear visual story that we presented to business executives.<\/p>\n<p data-start=\"2661\" data-end=\"2677\">[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1VKKMB6oMF9Z9817jry8Wa27IkEOa3V8Q\/view?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View Information Deck&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#2C2C54&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#2C2C54&#8243; button_border_radius=&#8221;6px&#8221; button_font=&#8221;Poppins|600|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|25|0|0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; scroll_fade_enable=&#8221;on&#8221; 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border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Teeny Bite Bakery: Exploring how a new business could differentiate itself through brand positioning&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; title_level=&#8221;h5&#8243; title_font=&#8221;Poppins|600|||||||&#8221; title_text_color=&#8221;#2C2C54&#8243; title_font_size=&#8221;20px&#8221; title_letter_spacing=&#8221;-0.04em&#8221; title_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; title_font_size_tablet=&#8221;16px&#8221; title_font_size_phone=&#8221;14px&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_heading title=&#8221;Brand Strategy Project \u00b7 Skidmore College&#8221; 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_builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; title_level=&#8221;h4&#8243; title_font=&#8221;Poppins|500|||||||&#8221; title_text_color=&#8221;#2C2C54&#8243; title_font_size=&#8221;14px&#8221; title_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;||10px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text quote_border_color=&#8221;#16264a&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#2C2C54&#8243; link_font=&#8221;||||on||||&#8221; link_text_color=&#8221;#16264a&#8221; quote_font=&#8221;Poppins|600|||||||&#8221; quote_text_color=&#8221;#000000&#8243; quote_font_size=&#8221;24px&#8221; quote_letter_spacing=&#8221;-0.04em&#8221; quote_line_height=&#8221;1.6em&#8221; header_font=&#8221;Poppins|500|||||||&#8221; header_font_size=&#8221;72px&#8221; header_letter_spacing=&#8221;-0.05em&#8221; header_line_height=&#8221;1.2em&#8221; 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header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;20px&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; header_5_font_size_tablet=&#8221;16px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;15px&#8221; header_6_font_size_phone=&#8221;14px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Worked with a team to research and develop two new brand positioning strategies for Skidmore College. Selected to present our strategies and recommendations to members of Skidmore\u2019s marketing team.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/17VZZ-6YHpbF40vKuCpwvUm8SoWZxBQ5F\/view?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View Presentation Deck&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;_initial&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#16264a&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#16264a&#8221; button_border_radius=&#8221;6px&#8221; button_font=&#8221;Poppins|600|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|25|0|0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; scroll_fade_enable=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/drive.google.com\/file\/d\/1fiTnELiVgqWCHMx9r3PiQbVZRpFfj9Eh\/view?usp=sharing&#8221; 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Target Audience: Young, athletic professionals Outcome: Full registration and a waitlistWorked with a team to analyze Anthropic\u2019s competitive position and develop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1402","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1402"}],"version-history":[{"count":26,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/1402\/revisions"}],"predecessor-version":[{"id":1628,"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=\/wp\/v2\/pages\/1402\/revisions\/1628"}],"wp:attachment":[{"href":"https:\/\/ljcryer.domains.skidmore.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}