Featured Work

A collection of my work across brand strategy, graphic design, product design, and visual storytelling.

Polar Athletics

Brand Strategy / Product Design / Prototyping / Pitch Deck Design

Polar Athletics

Building a hockey equipment brand around the needs of female athletes.

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Polar Athletics

Brand Strategy / Product Design / Prototyping / Pitch Deck Design

I started by talking directly with female hockey players to understand their experiences with existing equipment. Through this research, I identified common issues with fit, comfort, mobility, and protection and used those insights to guide the development of Polar.

Role

Founder, Brand Designer & Product Designer

Audience

Female hockey players + investors

Divi Fragrances

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Role

Package Designer

Contribution

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Trinity Beauty Co.

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Role

Design Lead

Contribution

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Mirage Candle Co.

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Role

Design Lead

Contribution

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