Hi, I'm Liala!

I build products, brands, and experiences through thoughtful design and entrepreneurial thinking.

About me

I recently graduated from Skidmore College, where I studied Management & Business and Entrepreneurship, with a few art classes sprinkled in along the way.

As a hockey player and coach, I’ve seen firsthand how sports build confidence, create community, and shape how people see themselves. That impact is what makes the sports industry meaningful to me.

As a founder, I’ve gained hands-on experience turning ideas into products by talking with athletes, identifying common pain points, building prototypes, developing pitch decks, and pitching to investors. Through this work, I’ve learned to approach problems from both a design and strategic perspective.

I’m excited to bring that perspective to a team building great products, brands, and experiences in sports.