My Work
A collection of my work across brand strategy, graphic design, product design, and visual storytelling.
Polar Athletics
Building a brand for female athletes
Founder & Designer
Founded Polar Athletics to create better equipment for female athletes. Conducted market research with athletes and industry professionals, translated insights into product concepts and prototypes, and developed the brand and investor pitch materials.
The Bay Club Company
Designing an event campaign that drove registration
Associate
Worked with a small team to plan and market a member event at The Bay Club San Francisco. Designed the promotional flyer and supporting visuals used to drive awareness and registration.
Anthropic
Translating business analysis into a strategy presentation
Strategy Consultant
Analyzed Anthropic’s competitive position and developed a business strategy recommendation as part of a senior capstone project. Worked with a team to translate research, analysis, and strategic recommendations into a clear visual presentation.
Teeny Bite Bakery
Exploring how a new business could differentiate itself through brand positioning
Brand Consultant
Worked with Teeny Bite Bakery, a new Saratoga-based business, to explore how the brand could differentiate itself in the market. Developed multiple brand positioning strategies based on customer and competitive research and presented the final concepts to the founder.
Skidmore College
Exploring new positioning opportunities for an established brand
Brand Consultant
Worked with Skidmore College’s marketing department to develop two new brand positioning strategies. Selected to present the strategies and recommendations to members of the College’s marketing team.
Fine Art
Watercolor landscapes, charcoal drawings, and personal studies
Myself
A collection of artwork created outside of my professional and academic work. Painting and drawing have given me another way to explore color, composition, texture, and visual storytelling.
