My Work
A collection across brand strategy, graphic design, product design, and visual storytelling.
Polar Athletics: Building a brand for female athletes
Founder & Designer
Developed a hockey equipment brand and product concepts designed around female athletes.
The Bay Club Company: Designing a flyer that drove registration
Operations Intern
Objective: Create a flyer for the Summer Circuit Challenge that followed The Bay Club’s visual identity and appealed to the event’s target audience.
Target Audience: Young, athletic professionals
Outcome: Full registration and a waitlist
Anthropic: Developing a strategy for an AI company's future growth
Business Strategy Capstone · Skidmore College
Worked with a team to analyze Anthropic’s competitive position and develop a strategy for the company moving forward. I led the presentation design, translating our research and recommendations into a clear visual story that we presented to business executives.
Teeny Bite Bakery: Exploring how a new business could differentiate itself through brand positioning
Brand Strategy Project · Skidmore College
Researched Teeny Bite Bakery’s customers and competitive landscape and developed multiple brand positioning strategies for the new business. Presented the final concepts to founder Chandler G.
Skidmore College: Exploring new positioning opportunities for an established brand
Brand Strategy Project · Skidmore College
Worked with a team to research and develop two new brand positioning strategies for Skidmore College. Selected to present our strategies and recommendations to members of Skidmore’s marketing team.
Fine Art
A collection of artwork created outside of my professional and academic work. Painting and drawing have given me another way to explore color, composition, texture, and visual storytelling.